Von Dutch is a clothing brand founded in the slightly earliest 2000s by renowned French designer Christian Audigier. For almost 15 years, the legendary Hollywood business has been a fixture in contemporary culture and entertainment. Von Dutch has erupted into the fashion industry, becoming some of its era’s most wanted and recognizable brands. Von Dutch was among the most prominent businesses that withstood the weight of time. Earl Pickens, Von Dutch’s executive president of design, is now driving the company’s future to a location where urban culture meets premium fashion.
What does transpire to Von Dutch?
Since Von Dutch was never formally discontinued, popular confidence in the trademark waned for over a decade. In 2019, the business appointed Ed Goldman as interim general administrator of Von Dutch North America to revitalize the business and achieve a sizeable market. With enthusiasm for the ’90s and ’00s at an all-time peak, it appears like the optimal time for Von Dutch to try a return — and it may be succeeding. Von Dutch clothing has been seen on personalities such as Megan Thee Stallion and Saweetie, and the company recently teamed with Young Thug on a subculture range.
Who now possesses Von Dutch?
Cassel and Vaughn needed cash in 2000, so they brought in Danish businessman Tonny Sorenson, who participated in the firm and ended up taking over as CEO. Sorenson engaged Christian Audigier, a French clothing creative director, to increase the brand’s appeal, but Cassel and Vaughn didn’t appreciate Audigier’s approach and were concerned that they were “trading out.” Audigier departed Von Duth in 2004 with tens of millions of dollars in sales from their iconic trucker hats. Eventually, Von Dutch’s popularity began to dwindle in the late noughties, and Sorenson sold the firm to the French footwear manufacturer Groupe Royer in 2009.
Where is Von Dutch does situated now?
The business, which is based among owner Group Royer’s offices in Paris and its ultimate destination in Los Angeles, is going to launch with an innovative, deluxe denim selection for men and women with prices commencing at $500, with intends to increase into leather jackets, activewear, fine jewelry, and lavish accessories underneath the Von Dutch Paris title, and also releasing capsule catalogs with external designers. This contrasts the company’s previously published logo trucker caps, bowler bags, baby Ts, and diamante sweatshirts.
Given its tangled past, it’s surprising that Von Duth is rejoining the fashion debate now against the background of the worldwide campaign for racial equality.
Several Von Dutch’s apparel pieces were traditionally connected with a working-class background. However, the mere introduction of the Von Duth logo turned the trucker hat from anything donned by genuine truck workers to a stylish item favored by the affluent and famous – a conflict that the celebrities responsible for popularizing the business were most likely ignorant of.
Conclusion
This is a clothing brand founded in the ’90s by Christian Audigier and Christian Cassel and James Vaughn. Earl Pickens, Von Dutch’s executive president of design, is now driving the company’s future to a location where urban culture meets premium fashion. The company’s previously logo trucker caps, bowler bags, baby Ts, and diamante sweatshirts
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